Rihanna Joins So Kodak Campaign
10/11/2010
Rihanna is joining the "So Kodak" promotional campaign for the company's EasyShare Digital Cameras.
Watch the picture here
At an exclusive performance by Drake and Trey Songz at the Best Buy Theater in New York City on Oct. 5, Kodak revealed that international star and multi-Grammy winning artist Rihanna will join the "So Kodak" marketing campaign talent roster. Rihanna and Kodak shared the news with the 1,000 fans in attendance via a surprise video that closed out the show.
Rihanna recently shot her upcoming "So Kodak" television spot titled "Fashion Shoot" in New York City. She will join previously announced artists Drake, Trey Songz and Pitbull as the faces of Kodak's new integrated marketing campaign promoting Kodak EasyShare Digital Cameras to young, socially connected consumers. The campaign, which launched Oct. 4, celebrates what it means to be "So Kodak" - a moment, an action, or a person that is hot and hip and worth talking about, bragging about and sharing with your entire social network.
Fans can visit http://www.sokodak.com to participate and learn more about the campaign.
"I am excited to team up with Kodak on this project. I am an avid fan of photography and love taking pictures, so this was a natural fit for me," Rihanna said in a news release. "Being on tour, traveling around the world, I have so many cool moments that I have captured on my camera."
